Reimagining Waste Tracking and Reduction: An Interview with Jamie DelliSanti

I was lately interviewed by NACS (Nationwide Association of Convenience Outlets) Magazine on how Rubicon® is reimagining monitoring and reduction in the squander and recycling marketplace.

NACS, a major world trade affiliation committed to advancing usefulness and gasoline retailing, serves as a trustworthy advisor to above 1,300 retailer and 1,600 supplier users from much more than 50 international locations. Started in 1961, NACS is a member-driven corporation led by a 29-member Board of Directors comprised of usefulness retailers of all measurements from all around the world.

Right here is my interview from the November 2022 difficulty of NACS Journal:

NACS: Why is it vital to observe waste diversion throughout several areas?

Jamie DelliSanti: Waste diversion monitoring throughout an complete portfolio is vital to capturing ALL knowledge relating to squander plans and diversion costs. Providing consolidated data and increased visibility into that information is vital, specially for clients these kinds of as retail chains with hundreds of locations across the country, as it drives a lot more knowledgeable choice-building all-around waste and recycling systems, which in flip moves the needle toward greater diversion metrics on a massive scale. Rubicon streamlines this data into just one centralized system that provides shoppers with a entire watch of their total waste and recycling operation.

Furthermore, increased visibility into squander administration at a macro degree signifies more and more productive motion taken toward diversion across destinations. Customers can assure that all spots are collaborating in and driving elevated diversion degrees and establish if specified places require alternate service offerings to aid them satisfy their diversion objectives.

NACS: How does this contribute to ESG or company sustainability goals?

JDS: Waste diverted from landfills (waste diversion) is a vital facts place made use of in reporting on over-all ESG aims, particularly for the E (environmental). Corporations with ESG goals—particularly those concentrated on “The E”—must think about all locations of their company to recognize alterations that deliver measurable effects, this sort of as squander diversion and reduction of carbon offsets.

To realize these plans, choice waste solutions will need to be executed. These involve, for case in point, regular recycling strategies, organics plans, e-squander, reusing hard-to-recycle merchandise and overall target on circular economic climate procedures to preserve product out of landfills. In a round economic system, merchandise no more time have an conclusion of daily life. When a materials is no lengthier helpful in a person program, it doesn’t turn into waste but fairly becomes a precious enter in a separate course of action. Companies are fundamental in driving common recognition and adoption of these tactics.

NACS: What is Rubicon’s value proposition—what sets you apart from other organizations?

JDS: At Rubicon, we are on a mission to conclusion waste. Not just physical squander that companies, governments, and other corporations produce in their every day functions, but wasted time, money, and electrical power. Our work is driven by a dedication to continue to keep squander out of landfills and to develop a circular economy as a result of recycling and reuse. We assistance our associates find financial benefit in their squander streams and confidently execute on their sustainability objectives.

Rubicon focuses on building software program answers that provide new transparency to the waste and recycling industry—encouraging buyers to make facts-driven selections that direct to more effective and powerful functions, as perfectly as additional sustainable outcomes. Our RUBICONConnect™ portal is a a person-end-store for waste collection transparency, diversion reporting and price cost savings.

Also, Rubicon does not individual rubbish trucks, landfills, or any other waste collection property. Rather, Rubicon partners with about 8,000 regional and regional squander haulers, which enables us versatility to make selections in the finest interest of our prospects.

In August, Rubicon mentioned on the New York Stock Trade (NYSE: RBT). Turning into a publicly traded business is a incredible action forward for Rubicon that will elevate its platform and solutions, while accelerating our mission to close squander by means of the reimagining of the squander and recycling class.

NACS: What is the potential of waste tracking and squander reduction?

JDS: The application of engineering in the squander and recycling place will continue on to increase with the need for visibility as it applies to squander monitoring and reduction. I think the elevated concentrate on sustainability will demand suppliers to regularly provide alternative alternatives to the traditional trash-to-landfill model, positioning amplified substance volume into the round economic climate.

This job interview originally appeared in the November 2022 situation of NACS Journal.

Jamie DelliSanti is Senior Strategic Account Govt at Rubicon. To keep in advance of Rubicon’s bulletins of new partnerships and collaborations all around the entire world, be guaranteed to observe us on LinkedInFb, and Twitter, or contact us today.